Growth Experiments

Marketing Use Template
Create individual processes aimed at building and maintaining a company's customer base. Use this template to create test innovative and low-cost strategies to achieve this growth.
Growth Experiments
Person
Person
List Board
Open
Tips email drip campaign
Retention
Acquisition
Activation
Retention
Referral
Revenue
1 Jun 2019
30 Jun 2019
% of users who engage
Move from 15% to 20%
Success
Needs Tweaking
Failure
Inconclusive
Add a task
Design in Progress
Email outreach new script take 5
Acquisition
Acquisition
Activation
Retention
Referral
Revenue
20 May 2019
10 Jun 2019
acquisition rate
Find tactic with profitable LTV/CAC ratio
Success
Needs Tweaking
Failure
Inconclusive
Add a task
Scheduled
FB - paid users lookalike
Acquisition
Acquisition
Activation
Retention
Referral
Revenue
13 May 2019
13 Jul 2019
customers unde $50
Find tactic with profitable LTV/CAC ratio
Success
Needs Tweaking
Failure
Inconclusive
Add a task
Experiment Running
OTO 15% off upgrade plan
Revenue
Acquisition
Activation
Retention
Referral
Revenue
15 May 2019
29 May 2019
% of users who upgrade
Increase from 1% to 2%
Success
Needs Tweaking
Failure
Inconclusive
Add a task
Complete - Awaiting Analysing
Prompt to invite team during onboarding
Retention
Acquisition
Activation
Retention
Referral
Revenue
1 Apr 2019
1 May 2019
Trial to paid rate
Increase by 10%
Success
Success
Needs Tweaking
Failure
Inconclusive
Add a task
Closed
Add videos on LP
Activation
Acquisition
Activation
Retention
Referral
Revenue
6 May 2019
20 May 2019
LP conversion rate
Increase from 10% to 15%
Success
Success
Needs Tweaking
Failure
Inconclusive
Add a task

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